Paid Media & Performance
Google, Meta, TikTok and LinkedIn campaigns engineered around CAC targets — with creative testing pipelines that never stop learning.
I'm Ameer Hamza, a Business Development Manager and Digital Marketing Specialist with 8+ years of experience. I help businesses in Qatar and international markets understand their customers, build focused digital strategies, and turn marketing activity into measurable business outcomes.
Most marketing fails because it's decoration, not architecture. I start with unit economics — LTV, CAC, payback window — then reverse-engineer the funnel that gets you there. Creative, channels and content are the delivery mechanism. I start by understanding each business's goals, challenges, target audience, competition, and marketing performance before choosing a strategy. I develop practical strategies across performance marketing, lead generation, e-commerce, social media, creative strategy, and automation, focusing on measurable business results.
Every engagement is built around a single question: what moves revenue this quarter, and what compounds for the next four?
Google, Meta, TikTok and LinkedIn campaigns engineered around CAC targets — with creative testing pipelines that never stop learning.
Topical authority maps, programmatic landing pages and content that ranks — then converts. Built for search intent, not word count.
Clean tracking, server-side events and experiment programs that turn traffic into a measurable, optimisable machine.
Email, SMS and CRM journeys that raise LTV — onboarding, win-back, referral and expansion flows wired to real behaviour.
Method
Tokens, components and rules guide models.
I take a product from positioning to working code.
AI generates; I direct, critique and decide.
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No 40-page decks that never ship. Four phases, weekly cadence, visible numbers.
Deep dive into analytics, unit economics, funnel leaks and competitor positioning. You get a prioritised opportunity map.
Channel mix, budget allocation, creative angles, measurement plan. Every bet tied to a forecast and a KPI.
Ship fast, test relentlessly. Weekly optimisation sprints with creative refreshes and bid strategy tuning.
Double down on what works, retire what doesn't, and build the automated systems that keep growth compounding.
Tell me a little about your business and goals. Share your preferred appointment time, and let's discuss how the right business and digital marketing strategy can support your growth.
Book a ConsultationA snapshot of recent engagements across paid media, search, lifecycle and web. Filter by discipline below.
Ameer rebuilt our entire acquisition model in six weeks. We went from guessing to forecasting. CAC dropped 38% while volume doubled — that never happens.
The most commercially-minded marketer I've worked with. He speaks in margins and payback windows, not impressions. Our board finally trusts our marketing numbers.
Organic was our weakest channel. Twelve months later it's our biggest revenue source and the content engine runs without us. Genuinely transformational work.
Six repeatable methods I apply to every engagement — whether it's paid media, organic search, or full lifecycle. Proven across 60+ brands and $48M+ in attributed revenue.
Before touching a single channel, we map LTV, CAC and payback window. Every downstream decision — budget, creative, channel mix — is anchored to real numbers, not vanity metrics.
We build a spend-to-revenue model that shows what every additional dollar of media buys, at what efficiency. No more guessing what "scaling" actually costs.
Creative is the biggest lever in modern performance. We run parallel test cells every week — killing losers fast, scaling winners before fatigue sets in.
Cookie-based tracking is broken. We rebuild measurement with server-side events, CRM joins and clean-room attribution so every channel gets credit it actually earned.
Scaling isn't just more budget — it's deepening the winning motion. We add new geos, audiences and lifecycle layers only once the core engine is efficient.
Every engagement ends with a fully documented playbook so your in-house team can run the engine without me. No black boxes, no vendor lock-in.
Every recommendation tied to a forecast. If it can't be measured, it doesn't ship.
Weekly shipping cadence. A test in market this week beats a perfect plan next quarter.
Live dashboards, no black boxes, no vanity metrics. You always know what's happening.